Jawbone ICON Honored as 2010 IDEA Winner
06.08.10
/PRNewswire/ -- The maker of the market-leading Jawbone® Bluetooth® headset and inventor of NoiseAssassin®, the world's first and only military-grade noise-eliminating technology, today announced that the Jawbone ICON™ headset was honored as a winner in the 2010 IDEA (International Design Excellence Awards) program. Founded by IDSA (Industrial Designers Society of America), IDEA is the premier international competition honoring design excellence in products, ecodesign, interaction design, packaging, strategy, research and concepts. The award will be presented tomorrow at the 2010 IDEA ceremony and gala following the conclusion of the annual IDSA International Conference. It has also been featured in Fast Company and the IDSA IDEA 2010 Gallery.
As the latest wearable device in the line of award-winning Jawbone headsets, ICON offers unprecedented ease of use and audio quality as well as an industry-first software platform called MyTALK that lets users personalize and update their Jawbone ICON via the web. Jawbone ICON headset's superior technology is amplified through its attractive shield designs and personas, which give people a fun and personalized relationship with their headset. Designed by Jawbone's CCO Yves Behar and his renowned design agency fuseproject, the win spans the headset's industrial design as well as its packaging innovation: a durable, museum-like display case that demonstrates environmentally responsible packaging – using two-thirds less plastic than its earlier product packaging.
Source: PR Newswire (press release)